MKT-038: Set up A/B testing framework: start with onboarding flow (2 variants). Use PostHog feature flags or simple random assignment in app.

Track: 5 — Marketing & Growth
Section: 5.7 Analytics & Tracking
Status: [ ] Todo
Repo: n/a
Branch: marketing/mkt-038-set-up-ab-testing-framework
Estimated Hours: 3h
Priority: Low

Done When

First A/B test running on onboarding. Results after 1 week with statistical significance noted.

Estimated Cost

$0

Owner / Channel

Ken / PostHog feature flags

Phase

D (June)

Dependencies

MKT-035, 500+ users

Notes

No notes yet.