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Track 5: Marketing & Growth

Progress

Status Count
Done 0
In Progress 0
To Do 44
Total 44
Complete 0%

Tasks

ID Title Status Repo
MKT-001 Define brand identity: logo, color palette (dark/athletic th... [ ] n/a
MKT-002 Create social media kit: profile pics, banners, post templat... [ ] n/a
MKT-003 Build landing page (sellwyse.com or sellwyse.app): hero sect... [ ] n/a
MKT-004 Write App Store listing copy: title, subtitle, description, ... [ ] n/a
MKT-005 Create App Store screenshots and preview assets: 6 screensho... [ ] n/a
MKT-006 Register and claim brand on all platforms: Twitter/X @sellwy... [ ] n/a
MKT-007 Write 4 foundational blog posts for SEO and credibility: (1)... [ ] n/a
MKT-008 Create Twitter/X content calendar: 3-5 tweets/week. Mix of: ... [ ] n/a
MKT-009 Start build-in-public thread series on Twitter/X: weekly upd... [ ] n/a
MKT-010 Create 2-3 short-form videos (TikTok/Reels/Shorts): (1) "Bui... [ ] n/a
MKT-011 Write UFC/MMA-adjacent content: "How UFC fighters use HRV fo... [ ] n/a
MKT-012 Create a "Sellwyse vs WHOOP vs Oura" comparison page on land... [ ] n/a
MKT-013 Create Telegram community group + announcement channel. Pin:... [ ] n/a
MKT-014 Create Discord server with channels: #general, #health-scien... [ ] n/a
MKT-015 Engage in Solana ecosystem Twitter/X: follow and interact wi... [ ] n/a
MKT-016 Post in relevant communities (not spam): r/solana, r/fitness... [ ] n/a
MKT-017 Design ambassador/early-adopter program: 20-50 beta testers ... [ ] n/a
MKT-018 Submit Sellwyse to Solana dApp Store with optimized listing:... [ ] n/a
MKT-019 Get listed on Solana ecosystem directories: SolanaFloor, DeF... [ ] n/a
MKT-020 Plan NFT achievement badge collection: design 10 badge tiers... [ ] n/a
MKT-021 Design airdrop campaign for Solana Seeker holders: free 3-mo... [ ] n/a
MKT-022 Craft DePIN narrative positioning doc: Sellwyse as a DePIN p... [ ] n/a
MKT-023 Identify and reach out to 10 crypto KOLs (Key Opinion Leader... [ ] n/a
MKT-024 Design in-app referral program: "Invite a friend, both get 1... [ ] n/a
MKT-025 Design Telegram Mini App viral challenge mechanics: weekly s... [ ] n/a
MKT-026 Build cross-promotion funnel: Telegram Mini App shows "Unloc... [ ] n/a
MKT-027 Create shareable health cards: after completing a workout, s... [ ] n/a
MKT-028 Identify 5 local gyms or coaches in Hong Kong/target market ... [ ] n/a
MKT-029 Create "Sellwyse for Coaches" one-pager: explains coach dash... [ ] n/a
MKT-030 Write press kit: 1-page company overview, founder bio, produ... [ ] n/a
MKT-031 Draft and send launch announcement to 10-15 targeted journal... [ ] n/a
MKT-032 Submit to Product Hunt: prepare listing with compelling tagl... [ ] n/a
MKT-033 Explore UFC/MMA micro-partnerships: reach out to 3-5 amateur... [ ] n/a
MKT-034 Research and apply to health/fitness startup programs and aw... [ ] n/a
MKT-035 Set up PostHog or Mixpanel (free tier): instrument key event... [ ] n/a
MKT-036 Define KPIs per track and create tracking dashboard [ ] n/a
MKT-037 Set up funnel tracking: Telegram Mini App open > challenge j... [ ] n/a
MKT-038 Set up A/B testing framework: start with onboarding flow (2 ... [ ] n/a
MKT-039 Add UTM parameter tracking to all links: landing page, app s... [ ] n/a
MKT-040 Track 1 MVP soft launch: invite-only beta with 20-50 users f... [ ] n/a
MKT-041 Track 1 public launch: open app to everyone. Coordinate: App... [ ] n/a
MKT-042 Track 3 Solana dApp Store launch: coordinate with Solana eco... [ ] n/a
MKT-043 Track 4 Telegram Mini App viral launch: pre-seed 100 users f... [ ] n/a
MKT-044 Post-launch weekly growth review: every Sunday, review KPIs,... [ ] n/a